01.10.2010
Just when I thought greenwashing is so last decade, two things happened:
I discovered The Greenwashing Blog through its sarcastic post “How to greenwash in four easy steps”. Fun stuff.
Sustainable Life Media offered me a press pass for the upcoming (Thursday, January 14th) daylong virtual conference “Sustainable Brands In Focus: Building Credibility, Avoiding Greenwash”*. Looking forward to it.
I’m [...]
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10.21.2009
“How many trees must be lost so you can print your e-mail? Print responsibly.”
“Think before you print and save a tree.”
“Save Trees. Print only when necessary.”
“By not printing this email you’ve helped save paper, ink, and millions of trees.”
These are just some of the statements I’ve seen in email signatures, in my inbox and around [...]
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