Posts tagged as:

guerrilla-marketing

Guerrilla marketing brilliance on a shoestring

08.22.2009

Literally. It’s so simple, yet so brilliant. OurPDX Network’s blogger capricious reports on her third sighting of a pair of shoes abandoned in front of the SW Broadway Dr. Martens retail store, in the heart of Portland’s downtown. Proof that guerrilla marketing doesn’t have to be expensive or totally whacked-out creative to be effective. You [...]

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What can guerrilla yardwork teach sustainable marketing?

08.20.2009

Every activity in your life requires a different role. Sometimes your roles cross paths, which is when lessons are learned and analogies born. On this blog, I’ve drawn sustainable marketing lessons using my roles as breakfast maker, weather observer, hockey player, politics student, flaneur, storyteller, traveler, sports watcher, and more. Now is the guerrilla yardworker’s [...]

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Get the word out, then what?

06.22.2009

You’ve been working hard to get the word out. It’s out. Now what? I hear “getting the word out” stated as an objective all the time. We need to get the word out. How do we get the word out? What are the best ways to get the word out? New products/services or initiatives typically [...]

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Surveys and polls: Can you read people?

02.20.2009

This guest post is from Josh Peters who blogs at Shuaism. All views in the post are the author’s alone. If you’re interested in guest posting, please email me your guest post idea, and let’s take it from there. Thanks! *** I can’t, and unless you’re Jean Grey you probably can’t either. Why? Because we [...]

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“Forget about brand, focus on experience”

02.19.2009

That was the core message of David Hawkins’s presentation at the Beaverton Chamber of Commerce Business Matters! marketing series I’m anchoring. David is VP Experience Design at Umpqua Bank, which has over the past decade transformed the way it delivers its services from “branches” to “stores” (“We are in the retail business, and we happen [...]

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Branding the unbrandable

01.29.2009

If brands are sums of expectations and experiences – with a company, person, product, or service – everything is a brand (at least to a marketer). Our lives comprise experiences, one after another. All too often do I hear small business owners think about branding as something that only the big guys can do. I [...]

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Canvassing vs. guerrilla marketing

01.15.2009

The doorbell rang right in the middle of “It’s Always Sunny in Philadelphia”. A man wanted me to know about his new residential carpet cleaning company. We have hardwood floors in the house. The experience got me thinking. Canvassing may work for political campaigns in the election season, because it’s expected. Canvassing as a business [...]

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