Posts tagged as:

health

Review: “Business and the Buddha: Doing Well by Doing Good”

01.22.2010
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“Buddhism in business, yeah right,” I thought when a friend handed me Business and the Buddha. It just seemed like too much of a stretch to apply one in the other. I stand corrected. Lloyd Field makes a convincing argument for applying the principles of Buddhism in capitalist business. In the process, he outlines an [...]

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Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing

12.31.2009

Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve in order to determine how you’re going to get there. The problem is, your business goals rest squarely in the future. External factors often determine your goals: your leisure activities that require financing, your mortgage [...]

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Bottom up economics: The role small employers play

08.13.2009

This guest post is from Hannah Sandmeyer, who blogs at the Q19 Greening Blog. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** In a time of economic uncertainty, it only seems [...]

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The (un)sustainability of fear marketing

05.05.2009

You can’t escape the swine flu hype these days, with big words like epidemic or pandemic circulating the media discourse. Wash your hands, sneeze or cough into your sleeve, and stay in if you’re feeling any flu symptoms are just a few behaviors promoted as prevention tactics. While they all make sense and are helpful, [...]

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To link or not to link?

03.14.2009

Every sensible marketer, particularly in the social media space, advises to link, link, link. Benefits of linking are commonly accepted: outbound links generate inbound links (give and you shall receive); links improve search rankings and thus generate traffic; linking, particularly on blogs, generates goodwill and builds community. Linking is what the web is all about. [...]

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The sustainability of health: Why living healthy is good marketing

11.16.2008

This guest post is from Lindsay Sauvé, who blogs at Blue Palate. All views in the post are the author’s alone. Feel free to submit relevant guest posts via email. *** The sustainability movement is motivated largely by a desire for better health.  A healthy planet means healthy communities, healthy people and healthy future generations. [...]

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