07.26.2009
“It seems that the more time I spend creating and being creative … the less I need to acquire things. [It] is a far better experience than the momentary gratification of a new thing. You probably find this, too – the less you buy, the less you want.” –Valeria Maltoni
A while back I read an [...]
Continue reading →
01.08.2009
Your brand is the sum of all experiences your customers and other target audiences have with your company/product/service, before, during, and after the purchase or other interaction.
That was the main message of my early-morning marketing talk yesterday at the Beaverton Chamber of Commerce. (Watch the presentation video. Images below.) The perception equating brands with logos [...]
Continue reading →