Posts tagged as:

hierarchy-of-needs

Solutions for sustainable consumption: Creativity

07.26.2009

“It seems that the more time I spend creating and being creative … the less I need to acquire things. [It] is a far better experience than the momentary gratification of a new thing. You probably find this, too – the less you buy, the less you want.” –Valeria Maltoni
A while back I read an [...]

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Brands as customer experiences

01.08.2009

Your brand is the sum of all experiences your customers and other target audiences have with your company/product/service, before, during, and after the purchase or other interaction.
That was the main message of my early-morning marketing talk yesterday at the Beaverton Chamber of Commerce. (Watch the presentation video. Images below.) The perception equating brands with logos [...]

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The needs summit: Identity as a differentiator

12.08.2008

It seems simple: Marketing is about satisfying the needs of your customers. But how do you define needs? Abraham Maslow’s famous hierarchy of needs remains an ever-useful tool for analyzing your customers’ needs. In the pyramid, lower-tier needs must be satisfied before higher-order ones can. The secret for marketers is to

Determine how your product or [...]

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The purchasing power of identity

09.30.2008

We live in the world of commodities: products and services are so abundant and varied, they have become hard to tell apart and choose from. Just what is the difference between Bank A and Bank B? Why choose Car X over Car Y? Blue jeans? They’re all blue! Confusion reigns.
It’s brands that win. Brands that [...]

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