Posts tagged as:

hockey

Creating buzz with special events: National Hockey League

10.01.2009

I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff rounds, for the ultimate sports trophy, the Stanley Cup. Whether you’re a hockey fan or not, the NHL offers [...]

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Buy from your customers, build community

02.03.2009

This morning I got an email from Michael Ford, general manager of Sherwood Ice Arena, where I play rec league hockey with the Wild (Green) once a week. At the end of Arena updates and announcements, Michael  added this note: “The other reason I choose to write to all of you is to learn about [...]

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Marketing needs winners

01.03.2009

“You don’t need a stable of superstars to win, you just need winners,” concludes John Garrett, a Vancouver Canucks’ color commentator, in his irregular column on the team’s website. “Good teams find a way to hang in every game and find a way to come out on top in most of those. They do it [...]

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The Canucks community

11.13.2008

Sports teams tend to know how to create and cultivate Sense of Community around their product. Most companies would kill to gain as devoted and passionate following as sports team have in their locales and often around the world (think Manchester United or New York Yankees). Most of the Vancouver Canucks fans would probably support [...]

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Less is more

10.27.2008

Last Saturday was the second time in National Hockey League history to see all thirty teams engaged in action. At the first glance, a feast for fans. More likely, in scheduling the maximum possible number of games on a single day the League ignored a basic principle of ice hockey: Less is more. A common [...]

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Hockey and sustainable marketing

10.03.2008

The new National Hockey League season starts tomorrow, to no great fanfare stateside (the first games are played in Prague and Stockholm). Whatever you think of hockey, one of its basic adages has great relevance for sustainable marketing: “Keep your head up and stick on the ice”. Let’s parse. Head up: Watch what’s going on [...]

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