Posts tagged as:

internal-branding

Review: Employee engagement and sustainability

01.15.2010
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Ever since I worked on my bachelor’s thesis about internal public relations at Volkswagen Slovakia, I’ve been interested in the dynamics of the relationship between a corporation and its employees. The topic has recently moved to the forefront of my attention, along with 12: The Elements of Great Managing.
A report on The Gallup Organization’s massive [...]

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Management- vs. employee-driven community involvement

12.23.2009

Integrating cause marketing into your company’s strategic core makes for the right start toward building a triple bottom line business.
How do you decide what cause or causes to support? You have essentially two alternatives for this internal process: top-down or management-driven, and bottom-up or employee-driven. What are their pros and cons for you as [...]

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Maximizing the impact of your community involvement through public relations

10.27.2009

I’m co-facilitating today a lunch workshop with this title at the Entrepreneurs Foundation of the Northwest. The event description continues:
Come join this round-table discussion about how to make sure your employees, your clients and the public know about the wonderful work you are doing in the community. Learn the best ways you can receive recognition [...]

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Bottom up economics: The role small employers play

08.13.2009

This guest post is from Hannah Sandmeyer, who blogs at the Q19 Greening Blog. All views in the post are the author’s alone.
If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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In a time of economic uncertainty, it only seems commonsensical [...]

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Out now: Northwest Earth Institute’s “Sustainable Systems at Work”

08.01.2009

Businesses are increasingly paying attention to sustainability in the workplace. Sustainable practices in product design, manufacturing, supply/distribution chains, or transportation tend to be driven by management and strategic, bottom line considerations. What about implementation and employees?
Last week I had the pleasure of attending Northwest Earth Institute’s launch of their new discussion course Sustainable Systems at [...]

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Servant leadership in internal sustainable marketing

07.30.2009

I recently attended a talk on servant leadership by Geoff Guilfoy, Executive Professor at Willamette University’s Atkinson Graduate School of Management. As I sat at Willamette U’s Portland Center, I realized that servant leadership aligns with sustainable marketing and its social bottom line.
Servant leadership centers on people and building healthy relationships with them. People are [...]

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