Posts tagged as:

Internet-marketing

Are we connected?

03.08.2010

While this website is my online base, I maintain outposts on three other social media sites: LinkedIn, Twitter, and Facebook. I invite you to connect with me on any or all of these sites to share the online experience.
LinkedIn

The better LinkedIn gets, the more I get out of it. Though progress has been slow, I particularly appreciate the [...]

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Email and your sustainable marketing mix, Part 2

02.18.2010
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Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it?
As I outlined in my post [...]

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Email and your sustainable marketing mix, Part 1

02.16.2010
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A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative.
The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has shifted, [...]

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Blogging belongs in sustainable marketing

09.10.2009

Guest post by Marsha Dillon. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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Sustainable marketing is defined as the process by which a company or business satisfies the mutual communication needs of commerce and [...]

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Micro-communities and ultra-niches as substitutes for community

09.07.2009

Community is a big, daunting concept tossed around everywhere these days, including on this blog.  To succeed in today’s business and to make it sustainable, you must build community, in a wider sense and around your brand. But how do you build community from scratch? How do you engage in existing communities where your target [...]

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The best marketing is free marketing

08.06.2009

This guest post is from Jonathan Davis. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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When we launched GreenPosting.org, the Portland area resource for sustainable living on a tight budget, we did allocate [...]

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Premium brand positioning in social media

06.24.2009

This guest post is from Stuart Foster who blogs at TheLostJacket.com. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please email me your guest post idea, and let’s take it from there. Thanks!
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How do you deal with a high end brand online? [...]

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Book review: “Groundswell: Winning in a World Transformed by Social Technologies”

05.22.2009

If you so much as dip your toe in social media, you’ll hear about the groundswell. Coined by Forrester Researchers Charlene Li and Josh Bernoff in Groundswell: Winning in a World Transformed by Social Technologies, groundswell is “a social trend in which people use technologies to get the things they need from each other, rather [...]

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Storytelling as a sustaining and sustainable communication strategy

05.21.2009

Last night’s Portland Net Tuesday / NetSquared Meetup featured Roger Burks, writer at Mercy Corps, who spoke about “Better online storytelling” (presentation first given at NTEN’s 2009 Nonprofit Technology Conference). Though the presentation focused on storytelling for nonprofits, based on the Mercy Corps case, most of the conclusions and recommendations apply for sustainable business [...]

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