Posts tagged as:

Internet-marketing

unReview: Q3/2010 recommendations

10.08.2010

My, another quarter gone by. I say again: Need marketing advice? Read a book! The more I read online, the more I notice the repetition and recycling of content, particularly related to business and marketing. In the 3rd quarter of 2010, the following books about culture, social psychology, and the impact of the Internet have [...]

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Are we connected?

03.08.2010

While this website is my online base, I maintain outposts on three other social media sites: LinkedIn, Twitter, and Facebook. I invite you to connect with me on any or all of these sites to share the online experience. LinkedIn The better LinkedIn gets, the more I get out of it. Though progress has been slow, I particularly [...]

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Email and your sustainable marketing mix, Part 2

02.18.2010
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Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it? As I outlined in my [...]

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Email and your sustainable marketing mix, Part 1

02.16.2010
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A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative. The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has [...]

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Blogging belongs in sustainable marketing

09.10.2009

Guest post by Marsha Dillon. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** Sustainable marketing is defined as the process by which a company or business satisfies the mutual communication needs [...]

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Micro-communities and ultra-niches as substitutes for community

09.07.2009

Community is a big, daunting concept tossed around everywhere these days, including on this blog.  To succeed in today’s business and to make it sustainable, you must build community, in a wider sense and around your brand. But how do you build community from scratch? How do you engage in existing communities where your target [...]

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The best marketing is free marketing

08.06.2009

This guest post is from Jonathan Davis. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** When we launched GreenPosting.org, the Portland area resource for sustainable living on a tight budget, we [...]

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