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local-business

Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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Open call for authors: “The Portland Bottom Line”

05.04.2010
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Portland, Oregon, small businesses, what’s your experience with implementing sustainable practices? Share the story of your small business by contributing a chapter to “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability”. Co-edited by yours truly and Megan Strand, “The Portland Bottom Line” is a collaborative exploration of sustainable practices for [...]

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How two local businesses defy conventional wisdom and do well

12.05.2009

Two recent experiences have made me question conventional wisdom. A co-owner of a small business, which is a seasonal activity destination popular with families, replied this to my question about what her customers want: “I don’t care what our customers want. They’ll come anyway and take  whatever we give them.” (I’m paraphrasing, but only slightly.) [...]

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Word-play business names

12.01.2009

Having recently worked on a brand-naming project, my eye has been attuned to company names around me. Out of the many, the ones using word play have stood out. Pun: The Title Wave is Multnomah County Library‘s used store, selling “books, audiobooks, CDs, DVDs, videos, magazines and cassettes at bargain prices”. I keep hoping they’d [...]

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How to communicate rate increases: Waterknot

11.14.2009

Once you clear the hurdle of setting the rate for your business-to-business services, the challenge you will surely encounter is raising your rates. Perhaps you’re shifting to serving a different market; or you haven’t changed your rates in a while and inflation has caught up with you; or you’ve learned a new skill. Whatever the [...]

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Building the People bottom line: Tanzamook Townhomes

10.31.2009

Among the three pillars of triple bottom line sustainability, the social bottom line – People – tends to be the toughest to implement (and not just because it’s the toughest to measure). Donations, grants, or sponsorships represent the low hanging fruit. Building social sustainability into your business model is a whole another story. Yesterday I [...]

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