Posts tagged as:

market-research

Review: “Chief Culture Officer: How to Create a Living, Breathing Corporation”

01.08.2010

If a company truly wishes to satisfy its customers’ needs and does its due diligence in market research, social and cultural factors will emerge as critical. To say that a company’s success is tethered to its ability to detect and adapt to changes in broader culture may seem redundant. Yet that’s part of the argument [...]

1 comment Continue reading →

Sustainable Brands Boot Camp report: The changing consumer marketplace

12.07.2009

Last Friday’s third session of Sustainable Life Media’s Sustainable Brands Boot Camp* revolved around the green consumer. Amy Hebard, Chief Research Officer at EarthSense, and Gwynne Rogers, LOHAS Business Director at Natural Marketing Institute, discussed, in their respective presentations, trends, consumer segments, and consumer preferences and behaviors in the green/sustainable marketplace. While I’ll use stuff [...]

0 comments Continue reading →

Review: “Bowling Alone: The Collapse and Revival of American Community”

11.06.2009

Robert Putnam’s bestseller Bowling Alone needs little introduction, not to mention another review. Yet despite its publication a decade ago, the volume remains highly relevant for thinking about community as the social aspect of sustainability. In the 20th century’s final four decades, the vast majority of civic engagement indicators – political, civic, and religious participation, [...]

1 comment Continue reading →

What’s really going on at the store? Understanding the mind of today’s consumer

08.31.2009

Guest post by Jim Jubelirer. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** Hardly a day goes by without another consumer research study coming out pronouncing record growth in green markets. [...]

1 comment Continue reading →

Review: “Strategies for the Green Economy: Opportunities and Challenges in the New World of Business”

08.28.2009

I read Joel Makower‘s Strategies for the Green Economy a while ago, and since I’ve been returning to it every now and then, I might as well write a review. After a great historic overview of the green movement, Makower takes a look at the green consumer. That consumers say one thing – we want [...]

0 comments Continue reading →

Brubaker, Matthias Corvinus, and market research

07.13.2009

How do I find out what my customers need? That’s a frequent question in my Mercy Corps Northwest marketing seminars on market research. Answering the question, I recall two stories. 1. One of the most emotionally powerful movies of my teenagehood was Brubaker. In this 1980 production, Robert Redford is a new prison warden who [...]

0 comments Continue reading →

Target (and love) your nerds

06.05.2009

Nerds. You are one. Everyone’s nerd about something. Alternative energy. Chickens. Graphic design. Hybrids. Ninjas. Organic food. Programming. Skin care. Twitter. Unsigned bands. Wine. Whatever you’re nerd about you know best. It’s what you’re most passionate about, it’s what moves you. You’re on its cutting edge. You’ll do anything, you’ll try anything to promote it [...]

1 comment Continue reading →

← Previous Entries