Posts tagged as:

marketing-strategy

What’s missing in your marketing program?

02.17.2011
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Every year I struggle to get through The Economist‘s annual “The World in [Year]” publication. Predictions and forecasts just aren’t my thing. It’s taken me since November to finally finish reading “The World in 2011″ last night. Striking me the most were the predictions that weren’t there. The world’s been watching uprisings in the Arab [...]

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Is social media right for your marketing?

01.19.2011
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A client project forced me to visit Facebook the other day. My objective was to evaluate the client’s page and look for potential areas of improvement. I logged in, started heading to the Search bar…look, on the top of my Wall, my wife was asking her friends an interesting question, and look, apparently there’s a [...]

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Improving environmental sustainability of marketing communications

12.21.2010

With one eye on the end of the year and the other on the custom of paying all the year’s debts by New Year’s Eve, I looked back on my blog posts over the course of the year. It turned out I still needed to post a recap of my mid-year series on improving the [...]

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Can you see the forest for the trees?

04.22.2010
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What a better time than Earth Day to ask that question. I’m talking about your marketing, of course. A few recent conversations have cemented my resolve to make sure your, and everyone else’s, answer is an earth-shattering “Yes!” Yes, I can see why I first must know what my hedgehog concept is — the one [...]

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Review: “Switch: How to Change Things When Change Is Hard”

03.19.2010
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Reading another book by brothers Heath is like visiting an old friend. You look forward to seeing him; you get exactly what you expect with no hassles or surprises; he helps you clarify a problem whose solution you had a hunch about all along. Like their previous work Made to Stick, the just-published Switch is a simple, [...]

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Blue oceans and sustainability: How to affect change from within the system

02.03.2010
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How can systemic change toward sustainability happen from within the existing system? How can sustainability take advantage of the blue ocean strategy? Systemic change as a revolution After the fall of state socialism in my country and elsewhere in Central and Eastern Europe, stories emerged of many newly-prominent individuals’ life journeys: they claimed to have [...]

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Review: Being first beats being best

01.29.2010
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What if there were a way to reduce your costs, increase value for buyers, and make your competition irrelevant all at the same time? There is and it’s called the blue ocean strategy: it accomplishes all of the above by “opening up a new and uncontested market space”. Blue Ocean Strategy outlines how to get [...]

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