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people

Need marketing advice? Read a book!

09.24.2010

It’s tough to spend your non-billable time online when those intervals are filled with books. As you may know, aside from occasional book reviews, I’ve been pointing your attention to three crowdsourced, co-created, volumes: “The Portland Bottom Line” “Our Portland Story” “The Age of Conversation” It so happens that this past week was pretty eventful [...]

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Review: The intrinsic drive of autonomy, mastery, and purpose

05.21.2010
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I love marketing: it’s the only discipline that can attach terms like “paradigm-shattering” and “the surprising truth” to a book that summarizes 30 years of psychological research and business practice, and get away with it. That’s not to say popularization of science is to be frowned upon: with “Drive”, Daniel Pink may have done more [...]

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Are you relevant?

05.18.2010
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A couple of weeks ago I decided to get more out of Twitter. I had seen a follower’s tweet lead to record traffic to one of my passion projects – “The Portland Bottom Line” – whereas the same tweet by me generated perhaps a third of that number. Now, the follower in question has about a fourth [...]

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To build or not to build a brand community?

05.13.2010
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CV Harquail has stirred the social sustainability pot with a provocative post “3 Reasons why employee engagement is a scam”. In my comment, I opined employee engagement is a scam only if done instrumentally, i.e. if it’s being employed as a tool with an ulterior motive. If employee engagement is an expression of a company’s identity, [...]

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Report: 3rd Beyond 2020 Sustainability Unconference

05.10.2010
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I now understand completely why the head of the International Olympic Committee can say about each Games that it was the best Olympics in history. The third Beyond 2020 Sustainability Unconference took place last Thursday, May 6th, at KEEN, and it was the best Beyond 2020 so far. The success of an event like this [...]

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unReview: The age of the emotional-social human (and customer)

05.07.2010
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In recent weeks, I’ve gone through a few books simultaneously tangential and central to my work in sustainable marketing. Tangential because these books don’t deal with marketing directly; central because they shed bright light into human psychology, the command of which should prominently feature in every sustainable marketer’s toolbox. Whether these pieces come from behavioral [...]

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Coming up: ReVisioning Value 2010 conference

04.17.2010
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Semiosis Communications is a proud community partner of the ReVisioning Value 2010 conference (“ReVV”), themed “The Intersection of Purpose and Profit”. Presented by Springboard Innovation, ReVV takes place on April 26th and 27th. I’ll be blogging from the event! About ReVisioning Value ReVV 2010 will bring together leaders from the varied fields of impact investing [...]

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