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Portland-Bottom-Line

“The Portland Bottom Line” releases Wednesday, November 10th at Mercy Corps

11.08.2010

The long title is totally justified. After 6 months of work, my passion project “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability” will be officially published this Wednesday, November 10th! Join me and the book’s contributors in celebrating Portland’s sustainable business at the launch party! When? Wednesday, November 10th, [...]

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Need marketing advice? Read a book!

09.24.2010

It’s tough to spend your non-billable time online when those intervals are filled with books. As you may know, aside from occasional book reviews, I’ve been pointing your attention to three crowdsourced, co-created, volumes: “The Portland Bottom Line” “Our Portland Story” “The Age of Conversation” It so happens that this past week was pretty eventful [...]

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What does sustainable design mean to me?

08.12.2010
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I have mentioned AIGA Portland’s event “SHIFT: A Green Salon” a couple of times, here and here. The group’s sustainability committee puts on the awesome pecha kucha to spotlight answers to the titular question. At each SHIFT, 10 designers, marketers, scholars, practitioners, or students present, in 5-minute talks, their ideas, thoughts, and solutions across a [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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I crowdsource, you crowdsource, we Portlanders crowdsource

06.08.2010
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In researching additional ways to engage potential contributors and future readers of “The Portland Bottom Line”, I stumbled upon “Our Portland Story”. It’s “part coffee-table book, part yearbook, and part insider’s travel guide”, collecting “stories about Portland by Portlanders”. According to the project’s curator, Melissa Delzio, “[s]tories submitted for consideration included historical reflections of Portland’s [...]

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What’s your passion project?

05.06.2010
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Conversations with fellow solopreneurs almost inevitably steer to side projects. Everyone seems to pursue an endeavor that’s to some degree related to their core business and that takes time away from it, but does not generate revenue. At the reception following last week’s ReVisioning Value 2010 conference, the topic of side projects came up as I [...]

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