Posts tagged as:

promotion

Eco-labeling vs. greenmuting: What’s right for you?

01.13.2010
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A while ago someone asked me whether my business card was printed on recycled paper. Yes, it is, I replied. Why, then, the response went, is there nowhere on my card a corresponding symbol to be seen? And, What if, when deciding whether to keep the card or do business with my company, a prospect [...]

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Applying positive psychology in marketing

01.04.2010

Positive psychology keeps cropping up on my radar, whether it be through works like Flow: The Psychology of Optimal Experience or the “Stiglitz Report”. In a nutshell, if traditional psychology deals with pathologies of the human psyche like mental illnesses, positive psychology focuses on human strengths and virtues, studying ways to enrich individuals’ lives. What would [...]

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Where are the trees? How to keep misleading claims out of your marketing

10.21.2009

“How many trees must be lost so you can print your e-mail? Print responsibly.”
“Think before you print and save a tree.”
“Save Trees. Print only when necessary.”
“By not printing this email you’ve helped save paper, ink, and millions of trees.”
These are just some of the statements I’ve seen in email signatures, in my inbox and around [...]

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The five Ws of buying local, Part 2

09.24.2009

The why and where are the trickier parts of buying local, though the conundrum doesn’t end there.
WHO should buy local?
You, of course. You and your wallet have control over the success of local. Because of all the advantages of buying local, your purchases benefit you and your community. You buy local because you care about [...]

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The five Ws of buying local, Part 1

09.21.2009

In their last Business News update, Rivermark Community Credit Union encourages me to consider how my purchases support local businesses and to buy local. Of course, buying local features prominently in sustainable marketing, so my credit union calling to buy local got me thinking. Why is buying local good? Just what is local? Are there [...]

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Alternatives to eco-labels

09.02.2009

Guest post by Jacquelyn Ottman, who blogs at Jacquie Ottman’s Green Marketing Blog, where the post originally appeared on June 29, 2009. Reprinted with the author’s permission. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from [...]

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“Everything is biodegradable.”

08.24.2009

That’s what Hannah Sandmeyer, who writes her company’s Q19Greening Blog, pointed out in a recent presentation on consumer synthetics in your office or household. She walked the audience through a simple process of identifying and avoiding harmful substances, starting with product labels.
“Biodegradable” claims seem to be on the rise, particularly on products targeting the sustainability [...]

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The soft sell in sustainable marketing

07.27.2009

The soft sell is a marketing conversation that omits the ask. The conversation may still be about a product/service, but the call to action – purchase – is only implied.
Soft selling focuses on cultivating relationships with your customers. A relationship becomes a precondition to the sale. This not only extends the sale process, but also [...]

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How to promote your blog with guest posting, pt. 2

07.08.2009

Guest posting is not an entry level blog promotion tactic. Whichever path you take, you should have a few blogging feathers in your hat before attempting guest posting.
Ideally, you get a personal invitation, which you have to earn and which also requires for you to be a perceived authority in your field (you’ll know you [...]

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