Posts tagged as:

psychology

Toward mindful marketing

03.31.2011
Thumbnail image for Toward mindful marketing

mindfulness = 1. “bringing one’s complete attention to the present experience on a moment-to-moment basis” (Marlatt & Kristeller in “Integrating Spirituality into Treatment: Resources for Practitioners”); 2. “The first component [of mindfulness] involves the self-regulation of attention so that it is maintained on immediate experience, thereby allowing for increased recognition of mental events in the [...]

2 comments Continue reading →

Do as you say in your marketing

02.03.2011
Thumbnail image for Do as you say in your marketing

Though “actions speak louder than words” has become a cliche, the meaning of the phrase remains as relevant as ever. You can say whatever you want in your marketing communications, but failure to follow through on your promise will hurt your integrity. You can take three approaches to this: Under-promise and over-deliver: Consistently exceeding your [...]

2 comments Continue reading →

unReview: Q3/2010 recommendations

10.08.2010

My, another quarter gone by. I say again: Need marketing advice? Read a book! The more I read online, the more I notice the repetition and recycling of content, particularly related to business and marketing. In the 3rd quarter of 2010, the following books about culture, social psychology, and the impact of the Internet have [...]

1 comment Continue reading →

unReview: Q2/2010 recommendations

08.13.2010
Thumbnail image for unReview: Q2/2010 recommendations

The year 2010 is going by quickly. Continuing the nascent series of quarterly book recommendations (see the Q1 list), here’s a list of my recommendations from the year’s 2nd quarter (April-June). All of these can help, in one way or another, in your marketing and business. Enjoy! Business Peter Senge, et al., “The Necessary Revolution: [...]

1 comment Continue reading →

Open eyes, mind, and heart in marketing

07.29.2010
Thumbnail image for Open eyes, mind, and heart in marketing

As my new venture takes shape (more on that in the coming weeks), I read a lot about startups. Amid the predictable stream of advice about the need for a “single-minded, uncompromising obsession with One Thing” (via War Room), the most intriguing case studies showcase companies that set out to offer Product A and ended [...]

0 comments Continue reading →

Review: The intrinsic drive of autonomy, mastery, and purpose

05.21.2010
Thumbnail image for Review: The intrinsic drive of autonomy, mastery, and purpose

I love marketing: it’s the only discipline that can attach terms like “paradigm-shattering” and “the surprising truth” to a book that summarizes 30 years of psychological research and business practice, and get away with it. That’s not to say popularization of science is to be frowned upon: with “Drive”, Daniel Pink may have done more [...]

0 comments Continue reading →

unReview: The age of the emotional-social human (and customer)

05.07.2010
Thumbnail image for unReview: The age of the emotional-social human (and customer)

In recent weeks, I’ve gone through a few books simultaneously tangential and central to my work in sustainable marketing. Tangential because these books don’t deal with marketing directly; central because they shed bright light into human psychology, the command of which should prominently feature in every sustainable marketer’s toolbox. Whether these pieces come from behavioral [...]

1 comment Continue reading →

← Previous Entries