Posts tagged as:

reduce

Do-It-Yourself collateral? Make some!

05.27.2010
Thumbnail image for Do-It-Yourself collateral? Make some!

As much as I expect to frequently encounter manifestations of Portland’s DYI culture, I can still get surprised. Take Jayne Cronlund’s hand-made business cards: on the front, a watercolor motive and hand-written name of her new business (Flourish does leadership coaching and training), and hand-written on the back her name, phone number, and email. As a [...]

1 comment Continue reading →

How to “Reduce” in your marketing communications

03.18.2010
Thumbnail image for How to “Reduce” in your marketing communications

This is the fifth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement; A model; Rethink. Today: Reduce. *** After the difficult initial step of rethinking your marketing, Reduce may seem temptingly simple: Decrease the consumption of energy and materials in what’s left in your marketing communications mix. There’s more to Reduce than meets the eye, [...]

2 comments Continue reading →

Email and your sustainable marketing mix, Part 2

02.18.2010
Thumbnail image for Email and your sustainable marketing mix, Part 2

Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it? As I outlined in my [...]

0 comments Continue reading →

Email and your sustainable marketing mix, Part 1

02.16.2010
Thumbnail image for Email and your sustainable marketing mix, Part 1

A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative. The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has [...]

2 comments Continue reading →

Measuring the environmental impact of marketing, Part 2

02.02.2010
Thumbnail image for Measuring the environmental impact of marketing, Part 2

This post is a prequel to a series on improving the environmental sustainability of marketing communications. *** If Life Cycle Assessment for marketing communications would be a mean feat, measuring carbon footprint, a subset of LCA, would considerably simplify the process of evaluating its environmental impact, while still allowing for identifying greatest impacts and baselines [...]

4 comments Continue reading →

Measuring the environmental impact of marketing, Part 1

02.01.2010
Thumbnail image for Measuring the environmental impact of marketing, Part 1

This post is a prequel to a series on improving the environmental sustainability of marketing communications. *** Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering — and lowering — your company’s environmental [...]

6 comments Continue reading →

Framing sustainability in terms of the good life

10.06.2009
Thumbnail image for Framing sustainability in terms of the good life

Guest post by Beth Meredith. All views in the post are the authors’ alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** Sustainability is a wonderful concept, though it is often misunderstood and misconceptions have grown with popular use. We [...]

0 comments Continue reading →

← Previous Entries