Posts tagged as:

risk-management

What’s missing in your marketing program?

02.17.2011
Thumbnail image for What’s missing in your marketing program?

Every year I struggle to get through The Economist‘s annual “The World in [Year]” publication. Predictions and forecasts just aren’t my thing. It’s taken me since November to finally finish reading “The World in 2011″ last night. Striking me the most were the predictions that weren’t there. The world’s been watching uprisings in the Arab [...]

2 comments Continue reading →

Happy 2011, the Year of the Right to Be Selective

01.05.2011
Thumbnail image for Happy 2011, the Year of the Right to Be Selective

When I first came to America, I found it shocking to see this sign posted in various businesses: “We reserve the right to refuse service to anyone”. How could this be?, I wondered. How could this epicenter of customer service and customer-is-king attitude spawn such rhetoric, and so publicly? Isn’t it in businesses’ interest to [...]

1 comment Continue reading →

Once more unto the eco-labels breach

03.09.2010
Thumbnail image for Once more unto the eco-labels breach

I spent part of last weekend catching up on my eco-labels. Several articles and a virtual conference nicely cleared up a cloudy Sunday afternoon and, at least partly, my persistent doubts about marketing with eco-labels. Do eco-labels matter? Yes and no. It’s no news there are too many eco-labels polluting the market landscape, leading many [...]

0 comments Continue reading →

Measuring the environmental impact of marketing, Part 1

02.01.2010
Thumbnail image for Measuring the environmental impact of marketing, Part 1

This post is a prequel to a series on improving the environmental sustainability of marketing communications. *** Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering — and lowering — your company’s environmental [...]

6 comments Continue reading →

Review: “The Innovator’s Dilemma”

10.09.2009

The thesis of Clayton Christensen’s bestseller may be management common knowledge by now: as established companies innovate with sustaining technologies to move toward higher margins and higher performance in larger, mainstream markets whose needs they eventually overshoot, they become so resource dependent on their customers and investors and so locked in their values and processes, [...]

1 comment Continue reading →

Is sustainable marketing defensive?

07.15.2009

Biking to a meeting the other day, I thought of parallels between defensive driving and sustainable marketing. Consider these quotes from the Oregon Driver Manual (emphasis mine): “The most important part of defensive driving is avoiding crashes and traffic violations by being alert for potentially dangerous situations.” “Think about what is going to happen or [...]

0 comments Continue reading →

Review: “The Business Guide to Sustainability: Practical Strategies and Tools for Organizations”

07.10.2009

The Business Guide to Sustainability is a basic text*, which offers a systemic, systematic, and rational argument for adopting sustainable practices in business. The authors proceed systemically and systematically, covering one by one all areas for the application of sustainability. The book is organized into three parts: basic concepts sustainability by industry – manufacturing, services, [...]

2 comments Continue reading →

← Previous Entries