Posts tagged as:

sense-of-community

Need marketing advice? Read a book!

09.24.2010

It’s tough to spend your non-billable time online when those intervals are filled with books. As you may know, aside from occasional book reviews, I’ve been pointing your attention to three crowdsourced, co-created, volumes: “The Portland Bottom Line” “Our Portland Story” “The Age of Conversation” It so happens that this past week was pretty eventful [...]

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To build or not to build a brand community?

05.13.2010
Thumbnail image for To build or not to build a brand community?

CV Harquail has stirred the social sustainability pot with a provocative post “3 Reasons why employee engagement is a scam”. In my comment, I opined employee engagement is a scam only if done instrumentally, i.e. if it’s being employed as a tool with an ulterior motive. If employee engagement is an expression of a company’s identity, [...]

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Community building through membership: VOIS

10.25.2009

An essential element in creating a sense of community is membership, which is the feeling of “belonging or sharing a sense of personal relatedness”. Without membership there is no community – members comprise community, community consists of members. The most straightforward way to delineate community and generate the feeling of membership is a membership program [...]

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Crowdsourcing conversations: The New Communicators

10.17.2009

I love discovering what goes on in my city. My Reader recently fed me a posting about the coming@party. The Art Institute of Portland invites people to go [f]rom digital anonymity to personal interaction. We’ll go from digital chatter to personal conversations and maybe make some new connections in the process…. Participants will write down [...]

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Engagement through Place: Mercy Corps Action Center

10.10.2009

I rarely get to experience public places before they’re open to the public. Last Thursday, I had the opportunity to visit, the day before ribbon cutting, the Mercy Corps Action Center, located in the nonprofit agency‘s new global headquarters in downtown Portland. Mercy Corps and Portland Spaces Magazine presented a discussion with Ed Schlossberg, principal [...]

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Creating buzz with special events: National Hockey League

10.01.2009

I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff rounds, for the ultimate sports trophy, the Stanley Cup. Whether you’re a hockey fan or not, the NHL offers [...]

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A new sustainable brand is born: The Intertwine

07.02.2009

Last Tuesday I attended the launch of Connecting Green Alliance‘s new brand name, The Intertwine. Metro President David Bragdon introduced the new brand at the Keen world headquarters to a crowd of perhaps 75 people, including U.S. Senator Jeff Merkley. The Intertwine “is our connected network of parks, trails, and natural areas in the Portland, [...]

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