Posts tagged as:

sense-of-community

Community building through membership: VOIS

10.25.2009

An essential element in creating a sense of community is membership, which is the feeling of “belonging or sharing a sense of personal relatedness”. Without membership there is no community – members comprise community, community consists of members.
The most straightforward way to delineate community and generate the feeling of membership is a membership program or, [...]

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Crowdsourcing conversations: The New Communicators

10.17.2009

I love discovering what goes on in my city. My Reader recently fed me a posting about the coming@party. The Art Institute of Portland invites people to go
[f]rom digital anonymity to personal interaction. We’ll go from digital chatter to personal conversations and maybe make some new connections in the process….

Participants will write down their Twitter [...]

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Engagement through Place: Mercy Corps Action Center

10.10.2009

I rarely get to experience public places before they’re open to the public. Last Thursday, I had the opportunity to visit, the day before ribbon cutting, the Mercy Corps Action Center, located in the nonprofit agency’s new global headquarters in downtown Portland.
Mercy Corps and Portland Spaces Magazine presented a discussion with Ed Schlossberg, principal of [...]

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Creating buzz with special events: National Hockey League

10.01.2009

I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff rounds, for the ultimate sports trophy, the Stanley Cup. Whether you’re a hockey fan or not, the NHL offers [...]

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A new sustainable brand is born: The Intertwine

07.02.2009

Last Tuesday I attended the launch of Connecting Green Alliance’s new brand name, The Intertwine. Metro President David Bragdon introduced the new brand at the Keen world headquarters to a crowd of perhaps 75 people, including U.S. Senator Jeff Merkley. The Intertwine “is our connected network of parks, trails, and natural areas in the Portland, [...]

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Learn your customer’s story

03.23.2009

Get to know and understand your customer. Cultivate relationships. Build community. You hear marketers circulate these refrains all the time. What does any of it mean? How do you do it?
Learn your customer’s story.

Stories are how we communicate. First this happened, next that, and then something else. Stories are how we learn and how we [...]

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Superbowlize your marketing

02.02.2009

To a European, Superbowl can be a strange animal: strange sport, strange beer, strange food. I just experienced my fourth Superbowl party, incidentally at the same place and with the same team winning as my first one, in 2005, so the event is no longer strange. Some things have changed (I have an idea of [...]

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Branding the unbrandable

01.29.2009

If brands are sums of expectations and experiences – with a company, person, product, or service – everything is a brand (at least to a marketer). Our lives comprise experiences, one after another. All too often do I hear small business owners think about branding as something that only the big guys can do. I [...]

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Word-of-mouth marketing builds community

01.10.2009

In reading Andy Sernovitz’s book “Word of Mouth Marketing: How Smart Companies Get People Talking”, it struck me that word-of-mouth marketing is instrumental to building communities, both around brands and in a wider sense.
The elements of a word-of-mouth marketing effort include:

Talkers – Who will their friends about you?
Topics – What will they talk about?
Tools – [...]

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