Posts tagged as:

social-media

Is social media right for your marketing?

01.19.2011
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A client project forced me to visit Facebook the other day. My objective was to evaluate the client’s page and look for potential areas of improvement. I logged in, started heading to the Search bar…look, on the top of my Wall, my wife was asking her friends an interesting question, and look, apparently there’s a [...]

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Review: “Age of Conversation 3″

05.28.2010
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Question: Is there a conflict of interest in reviewing a book that you contributed to as co-author? Answer: NO! That’s what the age of conversation is about. I find myself in the same boat as when I co-authored and reviewed “Connect! Marketing in the Social Media Era”, except now, in a post-modern self-referential feedback loop, [...]

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Are you relevant?

05.18.2010
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A couple of weeks ago I decided to get more out of Twitter. I had seen a follower’s tweet lead to record traffic to one of my passion projects – “The Portland Bottom Line” – whereas the same tweet by me generated perhaps a third of that number. Now, the follower in question has about a fourth [...]

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Out now: “Age of Conversation 3″

05.11.2010
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These are the crowdsourcing times. On Earth Day, I contributed a piece to the 3six5 project. Last week also saw the opening of the call for contributors to “The Portland Bottom Line”. And just yesterday you saw a summary of the 3rd Beyond 2020 Unconference. Today it’s my pleasure to join editors Drew McLellan and Gavin Heaton in announcing [...]

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Introducing the “Age of Conversation 3″ authors

03.22.2010
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I’m one of the authors of the upcoming crowdsourced book Age of Conversation 3: It’s Time to Get Busy. My chapter’s title: “Conversation as a driver of social sustainability” (I’ll be able to share it with you after the book is out). The manuscript is finally in the hands of the publisher and will be [...]

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Are we connected?

03.08.2010

While this website is my online base, I maintain outposts on three other social media sites: LinkedIn, Twitter, and Facebook. I invite you to connect with me on any or all of these sites to share the online experience. LinkedIn The better LinkedIn gets, the more I get out of it. Though progress has been slow, I particularly [...]

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Review: “The Whuffie Factor: Using the Power of Social Networks to Build Your Business”

12.18.2009

If you’ve spent at least a few months reading blogs about social media (Tara missrogue Hunt writes one — Horsepigcow — herself), little in The Whuffie Factor will come as news. Consider reading it anyway, if only as a useful reminder and for a different conceptual perspective. This may be the first business book to [...]

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