Posts tagged as:

social-media

Are we connected?

03.08.2010

While this website is my online base, I maintain outposts on three other social media sites: LinkedIn, Twitter, and Facebook. I invite you to connect with me on any or all of these sites to share the online experience.
LinkedIn

The better LinkedIn gets, the more I get out of it. Though progress has been slow, I particularly appreciate the [...]

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Book review: “The Whuffie Factor: Using the Power of Social Networks to Build Your Business”

12.18.2009

If you’ve spent at least a few months reading blogs about social media (Tara missrogue Hunt writes one — Horsepigcow — herself), little in The Whuffie Factor will come as news. Consider reading it anyway, if only as a useful reminder and for a different conceptual perspective.
This may be the first business book to take [...]

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Organic marketing for sustainable remodeling contractors

09.15.2009

Guest post by Blair Edmiston, who writes the Edmiston Design/Build Blog. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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You have the tools, the experience, the drive and will to do things the sustainable [...]

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Blogging belongs in sustainable marketing

09.10.2009

Guest post by Marsha Dillon. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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Sustainable marketing is defined as the process by which a company or business satisfies the mutual communication needs of commerce and [...]

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Micro-communities and ultra-niches as substitutes for community

09.07.2009

Community is a big, daunting concept tossed around everywhere these days, including on this blog.  To succeed in today’s business and to make it sustainable, you must build community, in a wider sense and around your brand. But how do you build community from scratch? How do you engage in existing communities where your target [...]

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Sustainable Marketing Blog joins 3BL Media and Sustainable Life Media

09.06.2009

I’m excited to announce that I’ve joined 3BL Media and Sustainable Life Media as a contributing blogger. As of this month, select content from the Sustainable Marketing Blog will be republished on each site. To get the most out of these two outlets’ quality content, subscribe to their feeds.
The mission of 3BL Media is “to [...]

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You say sustainability, I say social media! I say social media, you say sustainability!

08.27.2009

Guest post by Meghan Nesta, who blogs at Meghan Nesta’s Musings. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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At first glance the pairing seems as divergent as camping in a tent and [...]

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The best marketing is free marketing

08.06.2009

This guest post is from Jonathan Davis. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
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When we launched GreenPosting.org, the Portland area resource for sustainable living on a tight budget, we did allocate [...]

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How does social media fit into sustainable marketing?

07.23.2009

In short, very nicely. In fact, the answer is right there, in the title. What unites social media and sustainable marketing is their focus on humans. Let me count just three ways social media and sustainable marketing align:

Relationships and community. Social media and sustainability are not only great equalizers (see 3Ds), they both focus on [...]

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