Posts tagged as:

spiritual-sustainability

Review: “Business and the Buddha: Doing Well by Doing Good”

01.22.2010
Thumbnail image for Review: “Business and the Buddha: Doing Well by Doing Good”

“Buddhism in business, yeah right,” I thought when a friend handed me Business and the Buddha. It just seemed like too much of a stretch to apply one in the other. I stand corrected.
Lloyd Field makes a convincing argument for applying the principles of Buddhism in capitalist business. In the process, he outlines an alternative [...]

1 comment Continue reading →

Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing

12.31.2009

Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve in order to determine how you’re going to get there. The problem is, your business goals rest squarely in the future. External factors often determine your goals: your leisure activities that require financing, your mortgage [...]

0 comments Continue reading →

Design and build with lovability in mind

11.25.2009

My recent challenge to coin the one rule of sustainability yielded more than 100 responses. The Wordle of all the submissions revealed a slant among the definitions toward energy.
Sustainability, meet lovability
A few days later, I read this passage in Wayne Curtis’s article in The Atlantic:
Two years ago, at a conference on traditional building held at [...]

0 comments Continue reading →

Is sustainable marketing guided by rules or by values?

08.05.2009

Rules = principles to which actions conform or are required to conform
Rules define the course of action – the what and the how. They stipulate what you can or should do as well as what you cannot or should not do. Rules are either-or: either you follow the rule or you don’t, there is no [...]

1 comment Continue reading →

Solutions for sustainable consumption: Cash

08.02.2009

Or debit. Or spend only what you have.
When I moved to the States at the height of the housing boom, in 2003, an early discovery unsettled me. I had to have credit to do pretty much anything – rent an apartment, get a job, or buy a car. Having no credit history, the only way [...]

0 comments Continue reading →

Solutions for sustainable consumption: Creativity

07.26.2009

“It seems that the more time I spend creating and being creative … the less I need to acquire things. [It] is a far better experience than the momentary gratification of a new thing. You probably find this, too – the less you buy, the less you want.” –Valeria Maltoni
A while back I read an [...]

2 comments Continue reading →

Is social enterprise the ultimate sustainable organization?

03.30.2009

Last weekend’s Regional Innovation Forum at the Portland Expo Center featured the Social Innovation Track, where social enterprise and entrepreneurship took central stage. The track was facilitated by Amy Pearl, Executive Director of Springboard Innovation*, a Portland non-profit which enables  community members to solve community challenges with sustainable, innovative solutions, helping people become social entrepreneurs [...]

0 comments Continue reading →

Stay frosty!

03.19.2009

As a newcomer to the U.S. and with English as my fourth language – after Slovak, Czech, and Hungarian – I daily learn a new word or phrase or culture tidbit (I’m told the English language will reach 1 million words in April). The phrase that seems most appropriate for the last day of winter: [...]

0 comments Continue reading →

Spiritual sustainability

10.10.2008

At the October 1 GoGreen’08 conference here in Portland, Oregon, the panel on green marketing and branding introduced me to the concept of spiritual sustainability. In discussing the common misconception of sustainability as a green-only issue, a fourth dimension of the triple bottom line emerged: spiritual sustainability as balance among the three Ps of Profit, [...]

1 comment Continue reading →