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spiritual-sustainability

Toward mindful marketing

03.31.2011
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mindfulness = 1. “bringing one’s complete attention to the present experience on a moment-to-moment basis” (Marlatt & Kristeller in “Integrating Spirituality into Treatment: Resources for Practitioners”); 2. “The first component [of mindfulness] involves the self-regulation of attention so that it is maintained on immediate experience, thereby allowing for increased recognition of mental events in the [...]

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Open eyes, mind, and heart in marketing

07.29.2010
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As my new venture takes shape (more on that in the coming weeks), I read a lot about startups. Amid the predictable stream of advice about the need for a “single-minded, uncompromising obsession with One Thing” (via War Room), the most intriguing case studies showcase companies that set out to offer Product A and ended [...]

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Review: The intrinsic drive of autonomy, mastery, and purpose

05.21.2010
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I love marketing: it’s the only discipline that can attach terms like “paradigm-shattering” and “the surprising truth” to a book that summarizes 30 years of psychological research and business practice, and get away with it. That’s not to say popularization of science is to be frowned upon: with “Drive”, Daniel Pink may have done more [...]

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Review: “Business and the Buddha: Doing Well by Doing Good”

01.22.2010
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“Buddhism in business, yeah right,” I thought when a friend handed me Business and the Buddha. It just seemed like too much of a stretch to apply one in the other. I stand corrected. Lloyd Field makes a convincing argument for applying the principles of Buddhism in capitalist business. In the process, he outlines an [...]

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Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing

12.31.2009

Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve in order to determine how you’re going to get there. The problem is, your business goals rest squarely in the future. External factors often determine your goals: your leisure activities that require financing, your mortgage [...]

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Design and build with lovability in mind

11.25.2009

My recent challenge to coin the one rule of sustainability yielded more than 100 responses. The Wordle of all the submissions revealed a slant among the definitions toward energy. Sustainability, meet lovability A few days later, I read this passage in Wayne Curtis’s article in The Atlantic: Two years ago, at a conference on traditional [...]

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Is sustainable marketing guided by rules or by values?

08.05.2009

Rules = principles to which actions conform or are required to conform Rules define the course of action – the what and the how. They stipulate what you can or should do as well as what you cannot or should not do. Rules are either-or: either you follow the rule or you don’t, there is [...]

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