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Sustainability

Save the date: Beyond 2020 Sustainability Unconference returns May 6th

03.13.2010

The Beyond 2020 Sustainability Unconference returns for its 3rd edition! Please mark your calendar:

Thursday, May 6th, 5 to 8 pm
KEEN, 926 NW 13th Ave. #210, Portland, Oregon

We thank KEEN for their generosity as hosts and sponsors of the 3rd Beyond 2020 Sustainability Unconference. Beth Meredith and Eric Storm of CreateTheGoodLife.org will hold the space again, [...]

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Review: “The High-Purpose Company”

03.04.2010
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If books were nails, Christine Arena’s The High-Purpose Company would be one in the the coffin of corporate social responsibility (CSR) as commonly understood and debated. No company is perfect and no company will ever be - it’s companies that make their purpose invaluable to them and take responsibility for their actions that are truly responsible.
Arena dubs such companies [...]

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How to rethink marketing for the Planet bottom line

03.03.2010
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This is the fourth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement, Part 1 and Part 2; and outline of a model. Today: Preliminary thoughts on rethinking marketing.
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The model for maximizing the environmental sustainability of your marketing communications expands the common Reduce – Reuse – Recycle triad on both front and [...]

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Blue oceans and sustainability: How to affect change from within the system

02.03.2010
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How can systemic change toward sustainability happen from within the existing system? How can sustainability take advantage of the blue ocean strategy?
Systemic change as a revolution
After the fall of state socialism in my country and elsewhere in Central and Eastern Europe, stories emerged of many newly-prominent individuals’ life journeys: they claimed to have joined the [...]

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Measuring the environmental impact of marketing, Part 2

02.02.2010
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If Life Cycle Assessment for marketing communications would be a mean feat, measuring carbon footprint, a subset of LCA, would considerably simplify the process of evaluating its environmental impact, while still allowing for identifying greatest impacts and baselines for reduction.
Carbon footprint
Carbon footprint is “the total amount of carbon dioxide (CO2) and other greenhouse gases (GHG) emitted [...]

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Measuring the environmental impact of marketing, Part 1

02.01.2010
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Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering — and lowering — your company’s environmental impact.
What is the environmental footprint of your company’s marketing? How can you reduce it without negatively impacting [...]

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Community building with a building: The Sheldon

01.30.2010
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A while back Sustainable Industries reported on an innovative way of developing a retirement community. The Green Light Cooperative will develop The Sheldon with the help and input from its future tenants and operate it as a coop. A single building will thus manage to manifest elements of participatory development, crowdsourcing, and cooperative housing, while [...]

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Report: Beyond 2020 Sustainability Unconference

01.26.2010

The second Beyond 2020 Sustainability Unconference took place last Thursday, January 21st. Though as one of the co-organizers I’m hardly an objective observer, I must say Beyond 2020 it turned out pretty awesome. To paraphrase the head of the Olympic Committee, it was the best Beyond 2020 Sustainability Unconference of all time.
Consider: smooth proceedings, inspiring [...]

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Review: “Business and the Buddha: Doing Well by Doing Good”

01.22.2010
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“Buddhism in business, yeah right,” I thought when a friend handed me Business and the Buddha. It just seemed like too much of a stretch to apply one in the other. I stand corrected.
Lloyd Field makes a convincing argument for applying the principles of Buddhism in capitalist business. In the process, he outlines an alternative [...]

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