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Sustainability

What does sustainable design mean to you?

04.19.2011

Time for another SHIFT! Formerly known as “SHIFT: A Green Salon”, SHIFT is AIGA Portland’s now-biannual sustainable design event, which asks the question from the title. SHIFT 6 takes place this Thursday, April 21st, at Eco Trust in Portland, Oregon. I’m proud to announce I’ll be one of the 10 presenters. As you know, my [...]

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Improving environmental sustainability of marketing communications

12.21.2010

With one eye on the end of the year and the other on the custom of paying all the year’s debts by New Year’s Eve, I looked back on my blog posts over the course of the year. It turned out I still needed to post a recap of my mid-year series on improving the [...]

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What does sustainable design mean to you?

11.19.2010
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Last night I attended another quarterly SHIFT: A Green Salon event by AIGA Portland (I’ve reported here on SHIFT 2, SHIFT 3, and SHIFT 4, where I also presented), which asks the question from this post’s title. SHIFT 5 celebrated the event series’ 1st anniversary by bringing another great lineup of 10 speakers (the list includes [...]

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“The Portland Bottom Line” releases Wednesday, November 10th at Mercy Corps

11.08.2010

The long title is totally justified. After 6 months of work, my passion project “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability” will be officially published this Wednesday, November 10th! Join me and the book’s contributors in celebrating Portland’s sustainable business at the launch party! When? Wednesday, November 10th, [...]

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Conversation as a driver of social sustainability

09.02.2010
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This is my contribution in “Age of Conversation 3: It’s Time To Get Busy!” (emphasis added for this post). Read more about the project, or, even better, buy the book now. *** Social sustainability gets short shrift in branding. Reasons abound: it’s hard to define and measure quantitatively; it’s intangible, processual, and complex; it’s not [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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