Posts tagged as:

sustainable-business

Review: “The High-Purpose Company”

03.04.2010
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If books were nails, Christine Arena’s The High-Purpose Company would be one in the the coffin of corporate social responsibility (CSR) as commonly understood and debated. No company is perfect and no company will ever be - it’s companies that make their purpose invaluable to them and take responsibility for their actions that are truly responsible.
Arena dubs such companies [...]

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How to rethink marketing for the Planet bottom line

03.03.2010
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This is the fourth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement, Part 1 and Part 2; and outline of a model. Today: Preliminary thoughts on rethinking marketing.
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The model for maximizing the environmental sustainability of your marketing communications expands the common Reduce – Reuse – Recycle triad on both front and [...]

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Review: “State of Green Business 2010″

02.12.2010
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“We’re still here.”
Thus begins Greener World Media’s State of Green Business 2010. According to the report, the survival of green business and its representatives is good news. Of course, you can look at survival as proof of endurance, which is what the report does, in cautiously optimistic terms.
The report, written by GreenBiz.com’s Joel Makower and [...]

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Measuring the environmental impact of marketing, Part 2

02.02.2010
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If Life Cycle Assessment for marketing communications would be a mean feat, measuring carbon footprint, a subset of LCA, would considerably simplify the process of evaluating its environmental impact, while still allowing for identifying greatest impacts and baselines for reduction.
Carbon footprint
Carbon footprint is “the total amount of carbon dioxide (CO2) and other greenhouse gases (GHG) emitted [...]

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Measuring the environmental impact of marketing, Part 1

02.01.2010
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Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering — and lowering — your company’s environmental impact.
What is the environmental footprint of your company’s marketing? How can you reduce it without negatively impacting [...]

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Community building with a building: The Sheldon

01.30.2010
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A while back Sustainable Industries reported on an innovative way of developing a retirement community. The Green Light Cooperative will develop The Sheldon with the help and input from its future tenants and operate it as a coop. A single building will thus manage to manifest elements of participatory development, crowdsourcing, and cooperative housing, while [...]

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Review: Being first beats being best

01.29.2010
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What if there were a way to reduce your costs, increase value for buyers, and make your competition irrelevant all at the same time? There is and it’s called the blue ocean strategy: it accomplishes all of the above by “opening up a new and uncontested market space”. Blue Ocean Strategy outlines how to get [...]

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Review: “Business and the Buddha: Doing Well by Doing Good”

01.22.2010
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“Buddhism in business, yeah right,” I thought when a friend handed me Business and the Buddha. It just seemed like too much of a stretch to apply one in the other. I stand corrected.
Lloyd Field makes a convincing argument for applying the principles of Buddhism in capitalist business. In the process, he outlines an alternative [...]

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Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing

12.31.2009

Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve in order to determine how you’re going to get there. The problem is, your business goals rest squarely in the future. External factors often determine your goals: your leisure activities that require financing, your mortgage [...]

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