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sustainable-business

Coming up: ReVisioning Value 2011 conference

02.09.2011
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On March 7th and 8th, I will be attending the second ReVisioning Value (“ReVV”) conference “for economic and social innovators focused on increasing economic, ecological and social wealth”. My company Semiosis Communications is a proud conference partner in promotion – I’ll be blogging about the conference before, during, and after the event (see my posts [...]

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unReview: Q3/2010 recommendations

10.08.2010

My, another quarter gone by. I say again: Need marketing advice? Read a book! The more I read online, the more I notice the repetition and recycling of content, particularly related to business and marketing. In the 3rd quarter of 2010, the following books about culture, social psychology, and the impact of the Internet have [...]

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unReview: Q2/2010 recommendations

08.13.2010
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The year 2010 is going by quickly. Continuing the nascent series of quarterly book recommendations (see the Q1 list), here’s a list of my recommendations from the year’s 2nd quarter (April-June). All of these can help, in one way or another, in your marketing and business. Enjoy! Business Peter Senge, et al., “The Necessary Revolution: [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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Use crowdsourcing for social and environmental sustainability

05.22.2010

This is an excerpt from my guest column on Sustainable Business Oregon, published on Friday, May 21st, 2010. *** Have you heard the one about crowdsourcing? This one company decided that instead of having an employee perform a task or outsourcing it to a contractor, it would issue an open call asking a large, undefined group [...]

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Review: The intrinsic drive of autonomy, mastery, and purpose

05.21.2010
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I love marketing: it’s the only discipline that can attach terms like “paradigm-shattering” and “the surprising truth” to a book that summarizes 30 years of psychological research and business practice, and get away with it. That’s not to say popularization of science is to be frowned upon: with “Drive”, Daniel Pink may have done more [...]

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