06.17.2009
A recent New York Times Happy Day Blog post reminded me how the need to be in control and actually being in control matter. Research has demonstrated that when people lose control over their situations, they get depressed, stressed, and sick. The need to be in control is so strong that people are prone [...]
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10.03.2008
The new National Hockey League season starts tomorrow, to no great fanfare stateside (the first games are played in Prague and Stockholm). Whatever you think of hockey, one of its basic adages has great relevance for sustainable marketing: “Keep your head up and stick on the ice”. Let’s parse.
Head up: Watch what’s going on the [...]
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