Posts tagged as:

visual-identity

Do-It-Yourself collateral? Make some!

05.27.2010
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As much as I expect to frequently encounter manifestations of Portland’s DYI culture, I can still get surprised. Take Jayne Cronlund’s hand-made business cards: on the front, a watercolor motive and hand-written name of her new business (Flourish does leadership coaching and training), and hand-written on the back her name, phone number, and email. As a [...]

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Once more unto the eco-labels breach

03.09.2010
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I spent part of last weekend catching up on my eco-labels. Several articles and a virtual conference nicely cleared up a cloudy Sunday afternoon and, at least partly, my persistent doubts about marketing with eco-labels. Do eco-labels matter? Yes and no. It’s no news there are too many eco-labels polluting the market landscape, leading many [...]

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What does sustainable design mean to you?

02.20.2010
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That’s the central question of SHIFT: A Green Salon, a quarterly pecha kucha AIGA Portland holds as part of its sustainability initiative. SHIFT aims to “share and inspire sustainable design”, which is precisely what the 10 speakers did at Ziba Design’s auditorium last Thursday evening during their respective 5-minute presentations. The presentations ranged from execution aspects of design to [...]

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Alternatives to eco-labels

09.02.2009

Guest post by Jacquelyn Ottman, who blogs at Jacquie Ottman’s Green Marketing Blog, where the post originally appeared on June 29, 2009. Reprinted with the author’s permission. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it [...]

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Portland’s Designgate and the place of spec work in a sustainable economy

07.25.2009

Despite the summer heat, Portland’s creative community is incensed. What’s going on? Designgate On July 13th, the City of Portland launched the PortlandOnline.com Design Concept Contest, which started on July 19th and which is part of the larger and much-needed Refresh Project to redesign the 100K+ page site. Essentially, the contest invites individual designers or [...]

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A new sustainable brand is born: The Intertwine

07.02.2009

Last Tuesday I attended the launch of Connecting Green Alliance‘s new brand name, The Intertwine. Metro President David Bragdon introduced the new brand at the Keen world headquarters to a crowd of perhaps 75 people, including U.S. Senator Jeff Merkley. The Intertwine “is our connected network of parks, trails, and natural areas in the Portland, [...]

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Branding a cement factory

11.12.2008

Question: How do you brand a cement factory located at a major urban tourist destination? Following redevelopment in the 1970s, Vancouver, BC’s Granville Island underwent a transformation from an industrial area crouched under the Granville Street Bridge to a must-see arts-and-shopping district. Public market, brewery, theaters, art and design college, and craft studios lend the [...]

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