Posts tagged as:

word-of-mouth-marketing

Do as you say in your marketing

02.03.2011
Thumbnail image for Do as you say in your marketing

Though “actions speak louder than words” has become a cliche, the meaning of the phrase remains as relevant as ever. You can say whatever you want in your marketing communications, but failure to follow through on your promise will hurt your integrity. You can take three approaches to this: Under-promise and over-deliver: Consistently exceeding your [...]

2 comments Continue reading →

Email and your sustainable marketing mix, Part 2

02.18.2010
Thumbnail image for Email and your sustainable marketing mix, Part 2

Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it? As I outlined in my [...]

0 comments Continue reading →

Email and your sustainable marketing mix, Part 1

02.16.2010
Thumbnail image for Email and your sustainable marketing mix, Part 1

A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative. The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has [...]

2 comments Continue reading →

The (un)sustainability of pop-up retail: Downtown Portland, Oregon

12.12.2009

The latest Portland Development Commission e-newsletter is touting pop-up shops (temporary retail spaces) in downtown Portland, Oregon as a “success story”: “Ten days in, designers recoup their investments, exceed sales expectations and gain extra exposure…and Portland shoppers discover one-of-a-kind gifts for the holiday.” How do pop-up retail stores stack up against the triple bottom line [...]

6 comments Continue reading →

Objections? Play into them!

12.08.2009

It happens: something about you or your product raises eyebrows, turns noses, or raises other objections. There are a number of ways to overcome objections (interestingly, online articles on overcoming objections typically relate to network marketing). I believe the best way to overcoming objections to your self, your product, or your company is to play [...]

5 comments Continue reading →

What do you care about? On communicating community involvement

10.28.2009

“People don’t care how much you know until they know how much you care.” —Theodore Roosevelt Alice Tang used this quote in her question at yesterday’s Entrepreneurs Foundation of the Northwest luncheon workshop “Maximizing the impact of your community involvement through PR”. I co-presented with Renee Spears from Rose City Mortgage Specialists, who provided the [...]

3 comments Continue reading →

Maximizing the impact of your community involvement through public relations

10.27.2009

I’m co-facilitating today a lunch workshop with this title at the Entrepreneurs Foundation of the Northwest. The event description continues: Come join this round-table discussion about how to make sure your employees, your clients and the public know about the wonderful work you are doing in the community. Learn the best ways you can receive [...]

1 comment Continue reading →

← Previous Entries