Posts tagged as:

word-of-mouth-marketing

Email and your sustainable marketing mix, Part 2

02.18.2010
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Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it?
As I outlined in my post [...]

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Email and your sustainable marketing mix, Part 1

02.16.2010
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A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative.
The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has shifted, [...]

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The (un)sustainability of pop-up retail: Downtown Portland, Oregon

12.12.2009

The latest Portland Development Commission e-newsletter is touting pop-up shops (temporary retail spaces) in downtown Portland, Oregon as a “success story”:
“Ten days in, designers recoup their investments, exceed sales expectations and gain extra exposure…and Portland shoppers discover one-of-a-kind gifts for the holiday.”
How do pop-up retail stores stack up against the triple bottom line criteria of [...]

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Objections? Play into them!

12.08.2009

It happens: something about you or your product raises eyebrows, turns noses, or raises other objections. There are a number of ways to overcome objections (interestingly, online articles on overcoming objections typically relate to network marketing). I believe the best way to overcoming objections to your self, your product, or your company is to play [...]

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What do you care about? On communicating community involvement

10.28.2009

“People don’t care how much you know until they know how much you care.” —Theodore Roosevelt
Alice Tang used this quote in her question at yesterday’s Entrepreneurs Foundation of the Northwest luncheon workshop “Maximizing the impact of your community involvement through PR”. I co-presented with Renee Spears from Rose City Mortgage Specialists, who provided the case [...]

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Maximizing the impact of your community involvement through public relations

10.27.2009

I’m co-facilitating today a lunch workshop with this title at the Entrepreneurs Foundation of the Northwest. The event description continues:
Come join this round-table discussion about how to make sure your employees, your clients and the public know about the wonderful work you are doing in the community. Learn the best ways you can receive recognition [...]

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Loving your customers means never having to say you’re sorry

10.03.2009

One afternoon last week I arrived for a meeting at The Funky Door Cafe in Southeast Portland to be greeted by a notice on the door: “We’ll be closing at 2 pm today. Sorry for the inconvenience.” No big deal: there’s another coffee shop a few blocks up the road (a Starbucks nonetheless). Still, the [...]

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Creating buzz with special events: National Hockey League

10.01.2009

I’m excited! The 2009-2010 National Hockey League season starts today. It’s promising to be another awesome season, with teams having rearranged their lineups last summer to compete, over 82 regular season games and four grueling playoff rounds, for the ultimate sports trophy, the Stanley Cup. Whether you’re a hockey fan or not, the NHL offers [...]

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How to generate word of mouth with launch events: Ecoroofs Everywhere

09.30.2009

Launch events are a prime opportunity to generate word of mouth for your company/brand, product, or service. How best to harness their potential?
Yesterday I attended the launch of the Ecoroofs Everywhere campaign, which aims to cover in 5 years more than 12,500 acress of conventional roofs in Portland, Oregon with ecoroofs. The social included a [...]

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