http://www.semiosiscommunications.com/unsustainability-of-fear-marketing/ Semiosis Communications: Sustainable marketing for people, planet, and prosperity Mon, 15 Aug 2011 18:54:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.semiosiscommunications.com/unsustainability-of-fear-marketing/comment-page-1/#comment-1287 Rosemary Levesque Tue, 26 May 2009 16:35:29 +0000 http://www.semiosiscommunications.com/blog/?p=1479#comment-1287 How true! In the work I'm in I see this all the time. It would be easy, in educating people about toxins, to employ scary statistics. The truth is that I don't have to scare people. The media does that all the time. All I do is offer a solution and hope in a calm, easy way. For people who are looking for hope while already facing a dreaded disease there is already enough fear of loss, fear of death, fear of pain and fear of financial expense. Hope feels pretty good in comparison. People generally go toward what feels good! How true! In the work I’m in I see this all the time. It would be easy, in educating people about toxins, to employ scary statistics. The truth is that I don’t have to scare people. The media does that all the time. All I do is offer a solution and hope in a calm, easy way. For people who are looking for hope while already facing a dreaded disease there is already enough fear of loss, fear of death, fear of pain and fear of financial expense. Hope feels pretty good in comparison. People generally go toward what feels good!

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