- Five ways to sell in a bad economy, Neuromarketing – Minimize buying pain by lowering the perceived immediate cash impact and increasing the perceived fairness of price to attract the tightwads we’ve all become.
- Does your marketing content promote unsupervised thinking?, Marketing Interactions – Guide your website visitors through your content with contextual, story-line experience to guide their thinking toward the sale.
- Design and operate a referral system, part 2, Duct Tape Marketing – Six steps to put your referral system into action.
- Dance with your customers, The Brand Builder – Touch people’s lives in a memorable, emotional, and meaningful way and know and connect with them as people not customers.
- Social media content creation process, Now Is Gone – Fourteen steps to create content for your social media.
