- Value propositions 101, Rocket Watcher – One helpful way of defining the value proposition for your product or service (and a great blog to boot).
- Who’s in charge of your company culture?, Brains on Fire – Trick question. No one should be in charge of your company culture because rather than being institutionalized culture should be built on shared ownership. Makes me wonder about the validity of community management and associated role of community manager.
- Five content marketing books you need to read, Junta 42 – …says a leading content marketing firm.
