- Do branded communities really work?, Social Times – Yes, they can. It’s all in the interaction.
- How to search the social web: The ultimate toolkit, Interactive Insights Group – From the post comments: “Holy smokes this is the motherload of research resources”. Research or die (of information overload).
- Using experts to get real engagement in online communities, FreshNetworks Blog – Experts are good for something after all.
Free eBook, for good measure:
- Why blog + 25 tips to make it work, Conversation Agent – “Just start. You’ll be glad you did.”
