- “The metrics of brand equity”, Branding Strategy Insider – Use knowledge (awareness), preference (position), and financial indicators to holistically evaluate your brand.
- “How to: Plan and promote events with social media”, Mashable – Overview of tools to plan, organize, promote, and report your live events.
- “5 ways to get more done by not doing”, Freelance Folder – Adopt a ditching strategy to get more done. For freelancers but applicable to all walks of life.
- “To sell the brand, stop selling the product?” Sage Words – Deliver the product’s benefit by turning the product into a service. Renting (as opposed to owning) is becoming the new lifestyle.
- “How sustainable communications can help you survive the recession”, Sustainable Life Media – Yes, it can.
- “Superhero super-priming”, Neuromarketing - Simple priming can have a long-lasting impact.
