Rainy days like today make me pensive. This Theodore Roosevelt quote keeps bouncing around my mind:
“People don’t care how much you know until they know how much you care.”
And they don’t care what you know until they know what you care about.
It’s the difference between what you do and who you are. The difference between the what and the how, and the why.
It’s the difference between the expert and the thought leader. The difference between calling yourself any of these (or a guru), and showing what issues you wish to solve or what causes you support.
It’s the difference between marketing copy and human conversation. Between telling and showing. Between saying and doing. A tweet and a handshake.
It’s the difference between touting your accomplishments and accomplishing. (Christine Arena reported in The High-Purpose Company that the most responsible companies spend more time doing good than promoting how good they were.)
I’m still learning. What about you?
What do you care about?
