Your resources
Most recent presentations, workshops, and trainings
Integrating sustainability into marketing
Sustainability extends beyond environmental initiatives. It strives for the financial, social, and environmental performance of the triple-bottom line. Prosperity, People, and Planet means doing well by doing good marketing.
A Mercy Corps Northwest marketing seminar. Workshop metrics: knowledge of topic increased by 26%. Participant feedback.
Free download: slideshow in pdf.
(December 8, 2008)
Social media marketing for non-techies: Social networks
Do you have and update your LinkedIn or Facebook profile? Do you engage in online communities? Do you participate in conversations about your brand or cause? Do you share resources with others? How can you harness the potential of online social networking to promote yourself or your socially responsible organization?
The second in a series of workshops, developed in collaboration with CubeSpace as part of their Entrepreneurial Series, on how to make the best of web 2.0 in your organization's marketing. Workshop metrics: knowledge of topic increased by 21%. Participant feedback.
Free download: slideshow pdf.
(November 18, 2008)
Schedule of upcoming presentations, workshops, and trainings
Past presentations, workshops, and trainings
Peter Korchnak's Sustainable Marketing Blog
Green business tips
Planet is the element of the triple bottom line that has been in the forefront of business sustainability (so much so, that sustainability has come to be equated with environmental protection). Our green business tips apply our reduce ... reuse ... recycle ... rethink ... replenish model of sustainability to help your socially responsible organization improve not only your environmental performance but the entire triple bottom line.
Nonprofit resources
The future of nonprofits: A bird's eye view
Your nonprofit organization faces so many everyday challenges it's sometimes hard to think about the bigger picture. We've compiled an overview of top 10 trends affecting your nonprofit.
- Persistent uncertainty. More than 75% of all private contributions comes from individuals. For nonprofits, individual giving is the area with greatest growth potential of community support. Indeed, private charitable contributions in Oregon grow more than twice as fast as the number of nonprofits, suggesting greater availability of funds. However, the two growth rates vary from year to year, often diverging greatly. Economic cycles, large-scale disasters, and publicity for different causes at different times further contribute to variances in the growth of charitable giving. Nonprofits face an uncomfortable degree of uncertainty in their individual giving.
Read about the other 9 trends!
(April 30, 2008)
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* All slideshows were created using OpenOffice Impress and embedded with SlideShare.
